![]() ![]() I recall that when my first iPhone 3 battery died I took it into the Apple store in Covent Garden, concerned that one wasn’t able to replace the battery. ![]() AppleCare has long been an (optional) feature and selling point – effectively an extended warranty sold with Apple products. “Free” funeral insurance offered by certain banks in South Africa on current account holders has been a gold mine for those banks. Indeed, embedded insurance is not a new concept. But where is the opportunity for Insurtechnopreneurs?Īccording to Chubb*, the market can grow to a GWP of $700 bn by 2025 in P&C alone. It can apply to almost every form of insurance and is potentially a huge market, but is still in its infancy. This is a potential game changer, given that insurance is traditionally a grudge purchase “sold and not bought”. ![]() Embedded insurance is a feature of a product rather than a separate offering, usually sold by a non-traditional distributor at point of sale. ![]()
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